Building a strong brand doesn’t happen overnight. It takes time and a consistent focus. Know what it is you’re offering and stay the course. Don’t lose sight of what your customers want. Test your brand from time to time to make sure it remains relevant. The strongest brands have been around for years because theyContinue reading “It’s time to check in”
Tag Archives: brand
Online all the time
Like a lot of people today, I’m working from home. So, I got to thinking about how we’ve shifted the way we communicate. My day starts online and is peppered with emails, video calls and text messages. On breaks, I’m throwing in a load of laundry or taking a quick walk around the block. LongContinue reading “Online all the time”
Create brand loyalty
Try this little test. How many brands can you think of in each of these categories? Airlines Appliances Communications software How did you do? Which brands were top of mind for you? I’m sure the list included the ones you’ve interacted with the most or whose advertisements you’ve seen often. A strong brand lets youContinue reading “Create brand loyalty”
This business of branding
Brands carry a lot of weight in the marketplace. You know yourself, your purchasing decisions can sometimes be influenced by the brands you know. That’s because brands create a set of associations in the minds of consumers – good or bad. Those associations create a strong rational reason to purchase. When you’re in business, theContinue reading “This business of branding”
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