Brands carry a lot of weight in the marketplace. You know yourself, your purchasing decisions can sometimes be influenced by the brands you know. That’s because brands create a set of associations in the minds of consumers – good or bad. Those associations create a strong rational reason to purchase. When you’re in business, theContinue reading “This business of branding”
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Put on your brave hat. Try public speaking with Toastmasters help.
A skinny-legged girl wearing a peach lace dress and her favourite clunky wooden-heeled shoes stepped onto the stage of the Mountainview Public School gymnasium. A quiet grade seven student who was too shy to say no when the opportunity presented itself to be the school talent show master of ceremonies. Public speaking was always somethingContinue reading “Put on your brave hat. Try public speaking with Toastmasters help.”
Who do they think you are?
We’ve all bought one brand over another — your favourite soap, cereal, running shoe… you name it. But, have you ever stopped to ask yourself why you chose that product over another? It might have been because you like the ingredients they use or don’t use, or the reputation the company has for quality. ItContinue reading “Who do they think you are?”
Communication is a two-way street
The Oxford Dictionary says communication is “the activity or process of expressing ideas and feelings or of giving people information.” Communication doesn’t have to be something you write down on paper or type on your computer. It doesn’t even have to be the spoken word. In fact, I’ve seen some pretty clear nonverbal communication! MerriamContinue reading “Communication is a two-way street”
How will I get there?
My career in communications started when I was in my mid 20s. I was returning to work as an administrative assistant after enjoying a little time off with my first born — a beautiful baby girl. I didn’t know a whole lot about writing, but I appreciated the talented communications specialists and designers I workedContinue reading “How will I get there?”
It’s a regular thing, no?
I’m sitting outside this morning feeling the warm rays of the sun on my shoulders, listening to the birds chirp and staring at a grapevine that’s growing on my arbour. I’m trying to figure out how I can train it to go over the arbour and not attach itself to my house. In the sameContinue reading “It’s a regular thing, no?”
Brain dumping: How does it work?
I don’t know if you’re like me, but although I enjoy writing, I’m not the biggest fan of reading. If you want to get me to read, you’ll need to write in a way that’s interesting and easy to breeze through. Tell me a story, grab me with a relevant heading or opening. Let meContinue reading “Brain dumping: How does it work?”
Welcome to my space
It’s been almost three years since I started my small communications business and started my blog. It’s been a great experience and I’m happy to say I’m posted almost every week. I’ve always loved writing and more specifically communications. Because of this, I’ve been able to draw inspiration from my experiences working with small businessContinue reading “Welcome to my space”
Just a girl who likes to write
There’s something therapeutic about getting your thoughts on paper, or in this case, online. Yikes. But as someone who’s always wanted to write, why not give it a go. After a very long career writing speeches, marketing materials, training, newsletters, you name it, I’m ready to capture some of my learnings and pass them alongContinue reading “Just a girl who likes to write”
Writing for you. 