Remember, people like to receive information in different ways. Some are analytical and like a lot of detail. They dig into facts and are great at absorbing technical stuff. Some, like me, like to graze over the information and pick out only what interests them. That’s why sub heads are so important to me. IContinue reading “Tell it in different ways”
Author Archives: Haynes on Communication
How to catch a reader
Several years ago, I picked up Tuesdays with Morrie… a novel by Mitch Albom. I got into reading his books because of the way they were published. I liked the texture of the frayed pages, the unique size of the book and the spacing of the copy. Not to mention it was a great read.Continue reading “How to catch a reader”
There’s value in positioning
This blog is coming to you from the middle of Lake Erie! I’m taking a little self-care trip to cycle around Pelee Island. In the process, I’ll take in three of my favourite things: fresh air, endless horizons and exercise! Speaking of exercise, it’s always good to add a little copy positioning when you write.Continue reading “There’s value in positioning”
Give your brand some character?
Give your brand some thought. This article has questions! A lot of thought goes into building a brand. Once you’ve determined your business objectives and who you want to reach, you might want to consider a few brand related elements. I haven’t done that yet, but I feel like I’m developing my brand as IContinue reading “Give your brand some character?”
Create brand loyalty
Try this little test. How many brands can you think of in each of these categories? Airlines Appliances Communications software How did you do? Which brands were top of mind for you? I’m sure the list included the ones you’ve interacted with the most or whose advertisements you’ve seen often. A strong brand lets youContinue reading “Create brand loyalty”
This business of branding
Brands carry a lot of weight in the marketplace. You know yourself, your purchasing decisions can sometimes be influenced by the brands you know. That’s because brands create a set of associations in the minds of consumers – good or bad. Those associations create a strong rational reason to purchase. When you’re in business, theContinue reading “This business of branding”
Put on your brave hat. Try public speaking with Toastmasters help.
A skinny-legged girl wearing a peach lace dress and her favourite clunky wooden-heeled shoes stepped onto the stage of the Mountainview Public School gymnasium. A quiet grade seven student who was too shy to say no when the opportunity presented itself to be the school talent show master of ceremonies. Public speaking was always somethingContinue reading “Put on your brave hat. Try public speaking with Toastmasters help.”
Who do they think you are?
We’ve all bought one brand over another — your favourite soap, cereal, running shoe… you name it. But, have you ever stopped to ask yourself why you chose that product over another? It might have been because you like the ingredients they use or don’t use, or the reputation the company has for quality. ItContinue reading “Who do they think you are?”
Communication is a two-way street
The Oxford Dictionary says communication is “the activity or process of expressing ideas and feelings or of giving people information.” Communication doesn’t have to be something you write down on paper or type on your computer. It doesn’t even have to be the spoken word. In fact, I’ve seen some pretty clear nonverbal communication! MerriamContinue reading “Communication is a two-way street”
How will I get there?
My career in communications started when I was in my mid 20s. I was returning to work as an administrative assistant after enjoying a little time off with my first born — a beautiful baby girl. I didn’t know a whole lot about writing, but I appreciated the talented communications specialists and designers I workedContinue reading “How will I get there?”
Writing for you. 