One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Tag Archives: translation
Parles-tu anglais ?
Last week I did some travelling in Quebec. I had a great time reconnecting with relatives outside of Montreal and practicing my French — a language I haven’t used much in years. Even though I felt like I’d butchered the language, I was told I spoke well. I managed to get by. According to Ethnologue.com,Continue reading “Parles-tu anglais ?”
