You have an exciting opportunity to build a strong and meaningful brand by being consistent in everything you do.
Your brand is an important asset. It’s a perception in the minds of consumers and represents what they know and how they feel about you and your business.
Your brand offers a compelling promise to your customers to do business with you and tells your story locally or nationally.
Now pair that with plain language. Writing in plain language helps readers understand what you’re communicating quickly and easily. That’s why plain language should be at the core of everything you do, including your brand.
It’s important to customer experience. When you describe your products and services in a way that is relevant and helpful to your customers, they’ll better understand what you offer or what you do,
Regulators expect it.
In many industries, regulators are focused on marketing material used to facilitate a sale. They want consumers to make competent, informed decisions about the products and services they buy.
So, what’s plain language?
Plain language is not dumbing down words or over simplifying them. It’s about recognizing your audience and writing in a way they can relate. You can do this by:
- Using common every day words, except for necessary technical terms
- Using wording that’s clear enough to be understood
- Avoiding acronyms and explaining concepts clearly
- Using active voice and short sentences, and organizing your content so that it’s easy to navigate, particularly online. How things appear visually in print or online is key.
- Stating the facts; don’t hide information
What are the benefits?
Plain writing:
- Helps people understand the information that’s important to them
- Reduces confusion, and fewer inquiries and complaints equals saving time and money
- Eases the communication effort for employees
- Creates a consistent brand tone and voice across the business
And most of all, creates trust!
Writing for you. 