Despite the challenges and disruption of Covid-19, I still got in a few outings on my bucket list. For one, exploring the marshes of Point Pelee National Park and then spending a day on the island itself. And, I’ll never forget my train travel to Halifax to hike around Point Pleasant Park. Each presented moments of reflection and appreciation for the beauty of our country.
Welcome 2022! I’m excited about what’s ahead and, just like my writing, I can’t wait to see where it takes me. Reflection to me is about looking back on where you’ve been, what you have and what you can achieve.
Have you ever wondered about the impact of your communications? Did you achieve what you wanted to? It’s a good practice to assess your progress along the way to make sure you stay on track and are hitting your objectives. Measures are an important component of your communications plan. Some like to refer to them as “key performance measures” or KPIs. Simply, these measures help you assess your success.
Your measures should be specific and align with your objectives. Some common measures might include an increase in sales (increase sales by x% in 2022), or maybe an increase in the number of visitors to your website (increase website page visits by x in y months). It’s important to note that you’ll need a benchmark as your starting point of reference in order to recognize a change.
Another way to measure your progress is through a survey. This is a great way to get direct feedback from your audience on less tangible measures. It can also gather anecdotal comments on how people are feeling, their challenges and their likes and dislikes.
If you surveyed your clients to build your brand, you may want to consider reaching out to them again to see if their perceptions have changed. Is your brand living up to their expectations and yours?
I welcome a new year and more opportunities to reflect. What will you reflect on?