kickstarter – Writing for you.

What’s in a strategy?

We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”

Be a backer!

I’m kidnapping this week’s blog post to share a little excitement happening at SmartAlec Products Inc. Over the last several weeks, we’ve been polishing our ‘story’ in order to communicate who we are. It’s an exercise that uncovers what a brand stands for and its purpose. It’s also an opportunity to unveil the brand’s voiceContinue reading “Be a backer!”

Telling your story

Our story may not be unique, but it’s one we’re passionate about. We’ve created a product — a tabletop game — from scratch. The idea is ours, the content was written by us, the designs were created from our imagination, and we were in charge of sourcing all the pieces, printers and potential supporters. Now,Continue reading “Telling your story”