A great branding story

Driving home from shopping today, I heard this great branding story on CBC Radio. I wanted to share with you.

Best Buy was originally called The Sound of Music. It was the actions they took in 1981 after a tornado struck their Minnesota store that lead them to a name change. What a great example of what can happen when you listen to your customers, understand their preferences and behaviours.

You can read their story here as presented by CBC Radio.

How a tornado prompted Best Buy to change its original name

CBC Radio · Posted: Mar 03, 2022 11:40 AM ET | Last Updated: March 3

Published by hdiane2

Quietly practicing something that brings me enjoyment.

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