There’s a deep sense of fulfillment in bringing a product to life and watching it thrive in the market. That feeling is even more meaningful when the product is crafted in your own country, fostering a sense of pride, connection and belonging.
Given the complexities and uncertainties of today’s political landscape, the origin of a product has become a key consideration for many, sparking discussions and influencing decisions.
Under the Canadian Consumer Packaging and Labelling Act, to be labelled a “Product of Canada” the business must incur 98% of the total direct production costs in Canada, whereas the “Made in Canada” label requires 51%.
In the USA, guidelines are not as specific.
According to Wikipedia, a “Made in USA” mark on American made products indicates the product is “all or virtually all” domestically produced, manufactured and assembled in the United States. The label is regulated by the Federal Trade Commission.
What goes on a label?
Labeling your product serves multiple purposes—from strengthening brand identity and ensuring regulatory compliance to standing out amidst fierce competition and capturing customer interest.
The product name and logo — Consistency in the look and feel is important for consumers to readily recognize your brand.
Product description — Outline the purpose or benefits of your products. What’s going to make your product resonate with consumers?
Contact information — Include a way for consumers to reach you, ask questions or file concerns. This could include your website address, phone number or a mailing address.
And more… — For food products, it’s necessary to include a list of ingredients, nutritional information, expiration dates, usage instructions, etc.
Bringing a product to life is a journey filled with dedication, creativity, and perseverance. The moment it reaches the market, you experience a deep sense of accomplishment—proof that your vision has materialized and found its place among consumers. Seeing your creation in the hands of customers, making an impact, and contributing to your industry fosters a profound sense of pride. It’s more than just launching something new; it’s achieving a meaningful goal and leaving your mark.
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