We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least.
We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with.
We blasted social media – Facebook, Instagram, YouTube, and hit up a number of crowdfunding backer groups. We created direct emails and reached out to news outlets. The work continues.
Although fundraising is a bigger challenge than anticipated, we’ve had no shortage of interested parties from around the globe, looking to help us boost our campaign success.
Scrutinize and be cautious
Although we loved the encouragement and platitudes, it was an exercise to scrutinize and weed out the true supporters from the ones who only wanted to take our money.
“I’m truly impressed by your Indigogo campaign.” (It’s actually on Kickstarter) “I’d love to share some valuable tips on how you can secure funding.”
“I just discovered your project and I truly believe it has incredible potential…”
We also had to consider where these crowdfunding experts were located for shipping and business purposes. We heard from experts in Serbia, Nigeria, South Africa — where our game is not sold, and various places in the U.S., where there’s a potential for sales.
It’s important to be wary of overly urgent requests, offers that seem too good to be true,
What’s in a successful strategy?
These marketers essentially laid down the gauntlet and challenged us to employ our own marketing skills. After all, success only comes if you work at it. If anything, they helped us expand our reach.
If you’re putting together a crowdfunding campaign, or even a sales campaign, here are some tactics to consider:
- Social media marketing, including paid ads (Google, Facebook, YouTube, etc.)
- Influencer marketing — Partner with individuals who generally have a huge following to promote your product, services or campaign.
- Email marketing — Connect with potential or existing contacts to promote your campaign through email.
- Public relations and outreach — Share your announcement with the public, and target relevant journalists or media outlets to secure media coverage.
- Blog posts — Identify bloggers who are willing to take a look at your product and write about it to their audiences.
Be a backer
We’re two weeks into our Kickstarter Campaign and we’re thankful to everyone who’s backed us so far. Think. Think. is a tabletop game that tests your knowledge of spelling, confusing words, roots, clichés, and homophones in a fun and challenging tabletop game!
If you’re interested in learning more about SmartAlec Products, visit our site at www.smartalec-products.com.
We thank you for your support.
Writing for you. 