I’m kidnapping this week’s blog post to share a little excitement happening at SmartAlec Products Inc.
Over the last several weeks, we’ve been polishing our ‘story’ in order to communicate who we are. It’s an exercise that uncovers what a brand stands for and its purpose. It’s also an opportunity to unveil the brand’s voice and character.
The SmartAlec brand is about literacy. It believes learning should be fun. Think. Think. combines spelling, Latin and French roots, cliches and homophones in a fun and challenging tabletop game. It brings families and friends together and away from their devices. It provides teachers with a fun way to engage students in the classroom and, for seniors, it promotes cognitive health.
Be a backer
SmartAlec Products just launched its first campaign on Kickstarter. Its goal is to raise money to manufacture and promote Think. Think.
As a backer, you’re supporting someone’s personal project. You’re helping them get one step closer to achieving a goal. And, I think helping someone achieve their goals can feel incredibly rewarding. Don’t you?
A huge thank you to all our backers. Your support means the world!
Writing for you. 